Cooperation with organizations and international projects
The commitment to society is a constant in all activities of the Corporació. It is committed to the content with a balanced and rigorous treatment of information and a special attention to pluralism and diversity, but beyond the screen and the antenna as well.
Public service and the relationship with the territory and citizens extend to all aspects of how the CCMA operates. It is this desire that keeps close ties with associations, organizations and institutions. It is actively involved in civic, social, sport, academia and research, especially in the promotion of culture. It also supports all kinds of cultural events like film, music, theatre or dance festivals.
The role of the Corporació in the audiovisual industry is especially important. A motor of the sector in Catalonia, the CCMA has been the basis on which a solid and competitive business has been formed. The agreements with production companies have provided funding and distribution windows for hundreds of creations and have been essential in creating a powerful audiovisual sector that is now internationalised.
The levels of collaboration established with institutions, organizations and associations are diverse: sponsorships, patronages, partnerships or regular participation in specific projects, among others.
Participation in technological research and innovation projects
CCMA's mission clearly states the will to lead in quality and innovation. To answer this mandate, the Corporation has participated in many research projects, both national and European, solidifying a network of collaborating partners across the continent. Drawing on this tradition, CCMA supports participation in technological research projects in the fields of audiovisual production, communications, content distribution and improving accessibility in audiovisual products.
Currently, CCMA is actively participating in two Catalan projects, ViVIM and PICAE, within the scope of the RIS3CAT Media Community cofinanced by ACCIÓ, the Catalan Agency for Business Competitiveness. Meanwhile, it also collaborates with the project REMISS funded by the Projects in Strategic Lines subprogramme of the Spanish Ministry of Science and Innovation.
The PICAE project (Intelligent Publication of Audiovisual and Editorial Content) designs new models and analytical tools for recommending content to improve user experience based on the user's profile, environment, and level of satisfaction and loyalty, also incorporating the goal of respect for ethics in recommendation. These new tools represent a qualitative leap in the state of the art in the recommendation of editorial content and television.
At the same time, the project also improves this content's index of digital consumption by identifying products which these new forms of consumption demand and determining how they ought to be produced, distributed and promoted to respond to the needs of this emerging market.
The PICAE project's main challenge is to resolve two aspects which differentiate it from other solutions already in existence, namely: highly varied and dynamic content that requires real-time recommendation analysis and the scant information available on users, who in this area appear reluctant to register, a fact which complicates these users' identification in multi-device consumption.
The project’s participants include the Corporació Catalana de Mitjans Audiovisuals (CCMA), the University of Barcelona (UB), Eurecat, which coordinates the project through its Big Data & Data Science Unit, the Audiovisual Technologies Unit and Consultancy Department, Enciclopèdia Catalana, Nextret, BMAT Licensing, Connociam Consulting, Rebold Marketing and Communication and Edició de Premsa Periòdica ARA.
For more information, go to https://comunitatmedia.cat/en/portfolio/picae-project/
This project is cofinanced by ACCIÓ as per Resolution EMC/1689/2018.
The ViVIM project (Computer Vision for Multiplatform Immersive Video) is creating a new audiovisual format based on omnidirectional video. It can be viewed on virtual reality devices, tablets and traditional television alike.
The project is geared to both pre-recorded and live video production. To make it happen, technology and cinematographic language must be adapted to take the possibilities of immersive screens into account. The aim is to enhance the project's impact, making it influential in the ecosystem of content creators, distributors and consumers.
TV3's participation consists in the provision of technical and artistic requirements, as well as the definition of the tools which will enable the creation, distribution and consumption of immersive and interactive audiovisual content. Meanwhile, TV3 is also collaborating with the coordination, rollout and execution of the pilot projects, open to public consumption, designed to help analyse and measure the results in order to maximise impact in the audiovisual sector.
The project consortium is formed by i2Cat, which coordinates the project, the Computer Vision Centre (CVC), the Corporació Catalana de Mitjans Audiovisuals (CCMA), Visyon and Eurecat.
For more information, go to https://comunitatmedia.cat/en/portfolio/vivim-project/
This project is cofinanced by ACCIÓ as per Resolution EMC/1689/2018.
The aim of the REMISS project is to develop a methodology to reduce disinformation spread about vulnerable and stigmatized groups.
The generation and spread of disinformation form part of a widespread phenomenon that affects the sharing and diffusion of content via social networks. The problems generated by this phenomenon are well known, from the rise of widespread mistrust in society to the sharpening of the mechanisms of social polarisation or stigmatisation of vulnerable groups. This situation has surpassed the purely professional sphere of both researchers and journalists, and the threat posed by the generation and spread of false content and news is a phenomenon already internalised by the vast majority of society. The goal of the project is to comprehend and reduce the generation and dissemination of fake news, a key step toward developing well-founded policies and actions to detect this fake news and reduce its spread.
Project members: Eurecat, Esade, University of Valencia, Corporació Catalana de Mitjans Audiovisuals, Computer Vision Centre, Verificat.
Project funded through the 2021 Call for R&D+i Projects in Strategic Lines of the Spanish State Research Agency (Ministry of Science and Innovation) and the European Union's Next Generation/EFRD funds.
CCMA has always been a leader in improving and implementing advanced accessibility services and has already participated in various projects in this field, some of which are also financed by the EU, such as the DTV4all, HBB4ALL, EasyTV and ImAc projects.
CCMA leads the European advisory consortium for the implementation of DTT for public television in Colombia
The CCMA is part of the international consortium that has won the public tender convened by the EU to promote changing from analogue television to digital television in Colombia. It collaborates with the Catalan company BAa Consultors i Persidera SpA, with the support of the Catalan Agency for Development Cooperation.
A delegation of professionals from the CCMA is responsible for the training in key aspects for migrating to DTT in training sessions that take place in Colombia and Catalonia in different phases, throughout 2017 and 2018.
CCMA participates in the EU project to promote DTT on public television in Colombia
A delegation of professionals from the CCMA has travelled to Colombia who will be in charge of training in key aspects for migrating to DTT. The Corporation, in a project led by the Department of Corporate Strategy and Human Resources, is part of the international consortium that has won the public tender convened by the EU to promote changing from analogue television to digital television in Colombia.
In December 2016, the European Union awarded to the consortium led by the Catalan company BAa Consultors, Persidera SpA (Italy) and the Corporació Catalana de Mitjans Audiovisuals - 3Cat (CCMA) in collaboration with the Catalan Agency for Development Cooperation, the contract to "contribute to the migration of analogue television to digital terrestrial television in Colombia, using the DVB-T2 standard, ensuring taking advantage of comparative advantages offered by this technology, providing quality television and promoting the use of the public network as an instrument that generates new opportunities to promote social and territorial cohesion, innovation and the economic development of the country." The consortium project incorporated by CCMA competed with other operators and companies in the Spanish and European audiovisual sector.
The contract for implementing the project ends in May of 2018 and during this period a Colombian delegation comprised of professionals from the Ràdio Televisió Nacional de Colòmbia-RTVC and Canals Públics Regionals, the Ministry of Information Technology and Communications, The National Television Authority, the National Spectrum Agency and the Communications Regulation Commission-CRC have visited TV3 to develop the second phase of the training. On behalf of CCMA, thirty professionals from the different stages took part in the project as a whole.
DTT, an economic boost in Colombia
The general objective of this initiative is to strengthen the Colombian television sector through the transfer of knowledge and technology within the framework of the migration process towards digital terrestrial television, in order to promote innovation and economic development in the country. With this objective, the project mainly supports Colombian public entities related, both at national and regional level, to providing Colombia with the tools, technical, regulatory and for developing knowledge on quality content that will lead to DTT being turned on and turning off analogue television without trauma and making the best use of the advantages of the standard Digital Video Broadcasting-Terrestrial (DVB-T2) in the implementation of digital television in Colombia.
All the parties involved agreed that the experience was very enriching and positive.