Cooperation with organizations and international projects
The commitment to society is a constant in all activities of the Corporació. It is committed to the content with a balanced and rigorous treatment of information and a special attention to pluralism and diversity, but beyond the screen and the antenna as well.
Public service and the relationship with the territory and citizens extend to all aspects of how the CCMA operates. It is this desire that keeps close ties with associations, organizations and institutions. It is actively involved in civic, social, sport, academia and research, especially in the promotion of culture. It also supports all kinds of cultural events like film, music, theatre or dance festivals.
The role of the Corporació in the audiovisual industry is especially important. A motor of the sector in Catalonia, the CCMA has been the basis on which a solid and competitive business has been formed. The agreements with production companies have provided funding and distribution windows for hundreds of creations and have been essential in creating a powerful audiovisual sector that is now internationalised.
The levels of collaboration established with institutions, organizations and associations are diverse: sponsorships, patronages, partnerships or regular participation in specific projects, among others.
CCMA leads the European advisory consortium for the implementation of DTT for public television in Colombia
The CCMA is part of the international consortium that has won the public tender convened by the EU to promote changing from analogue television to digital television in Colombia. It collaborates with the Catalan company BAa Consultors i Persidera SpA, with the support of the Catalan Agency for Development Cooperation.
A delegation of professionals from the CCMA is responsible for the training in key aspects for migrating to DTT in training sessions that take place in Colombia and Catalonia in different phases, throughout 2017 and 2018.
CCMA participates in the EU project to promote DTT on public television in Colombia
A delegation of professionals from the CCMA has travelled to Colombia who will be in charge of training in key aspects for migrating to DTT. The Corporation, in a project led by the Department of Corporate Strategy and Human Resources, is part of the international consortium that has won the public tender convened by the EU to promote changing from analogue television to digital television in Colombia.
In December 2016, the European Union awarded to the consortium led by the Catalan company BAa Consultors, Persidera SpA (Italy) and the Catalan Broadcasting Corporation (CCMA) in collaboration with the Catalan Agency for Development Cooperation, the contract to "contribute to the migration of analogue television to digital terrestrial television in Colombia, using the DVB-T2 standard, ensuring taking advantage of comparative advantages offered by this technology, providing quality television and promoting the use of the public network as an instrument that generates new opportunities to promote social and territorial cohesion, innovation and the economic development of the country." The consortium project incorporated by CCMA competed with other operators and companies in the Spanish and European audiovisual sector.
The contract for implementing the project ends in May of 2018 and during this period a Colombian delegation comprised of professionals from the Ràdio Televisió Nacional de Colòmbia-RTVC and Canals Públics Regionals, the Ministry of Information Technology and Communications, The National Television Authority, the National Spectrum Agency and the Communications Regulation Commission-CRC have visited TV3 to develop the second phase of the training. On behalf of CCMA, thirty professionals from the different stages took part in the project as a whole.
DTT, an economic boost in Colombia
The general objective of this initiative is to strengthen the Colombian television sector through the transfer of knowledge and technology within the framework of the migration process towards digital terrestrial television, in order to promote innovation and economic development in the country. With this objective, the project mainly supports Colombian public entities related, both at national and regional level, to providing Colombia with the tools, technical, regulatory and for developing knowledge on quality content that will lead to DTT being turned on and turning off analogue television without trauma and making the best use of the advantages of the standard Digital Video Broadcasting-Terrestrial (DVB-T2) in the implementation of digital television in Colombia.
All the parties involved agreed that the experience was very enriching and positive.
Participation in European technological research projects
CCMA's mission clearly demonstrates its goal to be a benchmark in quality and innovation. In response to this mandate, CCMA has taken part in many national and European research projects, establishing a network of collaborating partners with a continental scope. Capturing this tradition, CCMA promotes their participation in technological research projects in the fields of audiovisual production, communications, content distribution and improved accessibility to audiovisual products.
Currently, CCMA is participating in the European projects EasyTV and ImAc, aimed at improving the accessibility of multimedia and interactive media. The purpose of the EasyTV project is to promote a broader range of accessible media to everyone and provide equal access to audiovisual services for all users, especially for people with varying degrees of disability (visual, hearing and mobility). Participating in the ImAc project involves the implementation of accessibility services in immersive 360º video environments.
One of the many challenges faced by people with various degrees of disability (visual or hearing impaired) is their inability and difficulty in accessing conventional products and services. Therefore, they cannot enjoy audiovisual services in the same way as people without disabilities. The marginalization of people with disabilities at this level is a critical and problematic problem, especially in today's "information society", where access to information should be free for everyone, so that each individual can achieve their maximum potential, personally, professionally and socially. Although these challenges have been identified, they have not yet been efficiently addressed since existing solutions still inherit analogue television features or focus on traditional TV viewing.
In this context, the
- a) Improving access services for enhancing the multimedia audio-visual experience for people with disabilities.
- b) Improving personalization of the content and its interaction, towards a hyperpersonal experience for everyone.
- c) New technologies to break the sign language barrier (based on crowdsourcing techniques).
- d) Improving and developing speech and gesture/looking recognition to control the TV set and TV applications (e.g., eye movement or head movement) in the form of a universal remote control.
Different tests with users will establish close cooperation through the exchange of experiences between different partners and user groups, in order to enhance the evaluation and validation process of EasyTV technology.
The objective of EasyTV is to promote greater availability of accessible media for everyone and provide equal access to audiovisual services for all users, especially for people with varying degrees of disability (focused on visual, hearing and mobility problems). The project aims to develop improved access services for communication media and make the distribution of new accessibility features with an improved visual and sound multimedia experience be more profitable, more flexible and easier to use. EasyTV aims to innovate and implement huge advances in breaking the language barrier for all by developing technologies that can improve interacting and perform sign language translations towards an inclusive communication interaction. At its core, EasyTV is an improved personalization of the content you experience and its interaction, towards a hyperpersonal experience for everyone.
To ensure an appropriate impact, the project's approach is designed to create an information society for all, towards a Europe that is free of barriers for people with disabilities.
The project is coordinated by the Universidad Politécnica de Madrid (UPM) and in addition to CCMA, the collaborators are the Fundación Confederación Nacional Sordos España (CNSE) para la supresión de barreras de comunicación, the Universitat Autònoma de Barcelona (UAB), and Engineering Ingegneria Informatica SpA and MEDIAVOICE SRL (from Italy); and Ethniko Kentro Erevnas Kai Technologikis Anaptyxis (CERTH) and ARX.NET S.A, from Greece.
The Corporació Catalana de Mitjans Audiovisuals (CCMA) participates in the project Immersive Accessibility, of the research and innovation program of the European Union Horizon 2020.
The Immersive Accessibility project (ImAc), launched in October 2017, explores new methods for implementing accessibility services (subtitles, audio description, audio captions, sign language and accessible interfaces) in 360 degree immersive video environments. The project intends to move away from the limitations of current technology, in an environment where the consumer can completely customize the experience to meet their personal needs. The key action in the ImAc project will be to ensure that immersive experiences are inclusive in different languages, based on the needs of users with hearing and low vision problems, learning difficulties and age. These services are also intended for a wider audience. Their content can bring significant value in areas such as user comfort, language learning or language therapy.
The ImAc design is user-centred. The project has a duration of 30 months; the first three will be devoted to understanding the needs of end users in relation to accessibility services in immersive media, with the collaboration of working groups that include end users and production professionals and distribution of accessibility content.
The first working group, gathered at the Universitat Autònoma de Barcelona (UAB), focused on the audio description of immersive contents, had the collaboration of six users with visual deficiencies, as well as from audio description production professionals.
CCMA organized the meeting of the second working group, focusing on subtitling and sign language. In this case, the organisations that collaborated were the ACAPPS, AICE, the Llar del Sord de Badalona, the UAB and Anglatècnic. The group began by observing some examples of immersive content from the popular television show Polònia, produced by CCMA, which served to introduce the debate on accessibility through subtitling and sign language in immersive environments. A total of fourteen users, including deaf signers, deaf with and without cochlear implants and professionals in the production, management and distribution of accessible content, discussed and made proposals on how to focus on accessibility in 360º immersive contents.
The project, led by the Catalan research centre i2CAT, includes the participation of CCMA, the Universitat Autònoma de Barcelona, the companies Anglatècnic and Motion Spell, the German television stations Rundfunk Berlin-Brandenburg and Institut für Institut für Rundfunktechnik GmbH and theUniversity of Salford Manchester (USAL) and the Royal National Institute of the Blind, from the United Kingdom.
These projects are partially funded through the ICT Policy Support Programme (ICT PSP) as part of the programme Horizon 2020 Research and Innovation in the European Union.
CCMA has always been a leader in improving and implementing advanced accessibility services and has already participated in various projects in this field, some of which are also financed by the EU, such as the DTV4ALL and HBB4ALL projects.