TV3-Televisió de Catalunya- is Catalonia’s generalist public TV broadcaster
TV3 is committed to offering its viewers socially relevant and quality programming with its well-earned reputation of maintaining high moral and ethical standards while supporting and promoting the Catalan culture and language, encouraging innovation and creativity, and making full use of multiple resources and all available platforms.
TV3 (Televisió de Catalunya) is part of Corporació Catalana de Mitjans Audiovisuals, the leading communications group in Catalonia. It operates under the aegis of the Catalan Parliament and is financed both through public funding and advertising revenue.
For eight years running, TV3 has been the most widely-viewed channel by Catalan audiences, and that which boasts the most growth. It leads the audiovisual market within its territory, outranking other generalist TV channels which broadcast throughout all of Spain. These results reflect TV3’s attention to the tastes, interests and expectations of its audience.
TV3 is the chosen channel among Catalan viewers because they can relate to it and they consider it the most reliable in terms of the quality of its content (*1), including its fiction programs which draw wide audiences and consistently offer value entertainment.
TV3’s documentaries have, from the start, stood out for their depth, choice of subject matter, and careful reseach and presentation. As a result, today TV3 stands apart in being able to program documentaries in prime time slots with leading audience results.
The news programs, internationally recognized for their innovative format and presentation, enjoy wide viewer support and are considered Catalonia’s leading news source with audience numbers doubling that of its competitors. Children’s programming and the spin-off activities both on and off screen are an excellent example of the social impact of our child-oriented television content.
TV3-Televisió de Catalunya, generates dreams and reflects realities, connecting with viewers and meeting their highest expectations
TV3-Televisió de Catalunya, is the leading name in Catalonia’s audiovisual industry and also an important driving force in production in Spain as a whole. It finances approximately forty projects a year that include documentaries, fiction and animation. These are television and film productions which are, for the most part, broadcast by the main channels and/or shown in leading cinemas in the country and have international outreach as well. TV3’s inventive and creative approach places it at the forefront in the audiovisual sector.
Source:Televisió de Catalunya broadcasts on six channels:
TV3 - The first channel, with general content.
It is addressed to the public at large and family audiences, with a broad range of programming and a strong news profile. TV3 is the channel of choice for the majority of Catalans.
33 - This channel offers diverse programming for specific audiences, focused on culture, knowledge and discovery. It is an open window to experimentation with new audiovisual languages and formats.
3/24 - A 24-hour news channel, respected not only for its thorough coverage and attention to local as well as international issues, but also for it’s constant innovation.
Super3 - A channel targeted to, and a favorite of, children and youth audiences, with its associated ClubSuper3, boasting over a million members.
Esport3- Televisió de Catalunya’s sports channel, offering 24-hour access to sports events as well as nature- and adventure-related programs.
TV3cat- An international channel that broadcasts Televisió de Catalunya’s contents around the world, via Internet, cable, telephone line and mobile phones.
TV3 has led the field of the most-watched channels in Catalonia, outranking televisions that broadcast throughout the Spanish territory. TV3 had a 11.8% audience share, leading its closest competitor in the classification by 1.7 points (*2), thus maintaining its leading position for the eighth year in a row. A record in Catalonia and in Spain.
According to qualitative studies, TV3 continues to hold the record as·the most highly-valued generalist channel with an average rating of 8.3 out of 10, according to the GFK program quality panel (*3). Year after year, the news programs receive the highest rating of 8.4 out of 10 for credibility and impartiality.
Leaders on the Internet as well
TV3- Televisió de Catalunya was also the leading Web channel in Catalonia in 2017, regarding user numbers and video viewings. The digital audience of unique users grew by 30%(4*) compared to the previous year. Video views surpassed 105 million(5*). The number of followers on the social networks continues reaching record numbers and increasing numbers of users acess the group mobile apps. Successful results that are repeated year after year and which place the Corporació Catalana de Mitjans Audiovisuals as a point of reference in the communication sphere within Catalonia.
TV3-Televisió de Catalunya keeps a constant focus on innovation and change. Part of the channel’s main strategy is to be present on all of the platforms for content distribution and to encourage a direct relationship with our viewers. As a result, TV3’s profile, and that of its programs, on the social networks remains prominent both within and outside of Catalonia. The mobile phone apps and applications for connected TVs—especially those focused on videos and news—are widely popular in Catalonia. With the aim of reaching the greatest number of viewers TV3 is also accessible on the Internet through the TV3alacarta service via different platforms: the Web, mobile phone and tablet applications, consoles, applications for connected TV and televisions with HBBTV.
Source:Over the years TV3 has steadily received recognition for its programs. In the fiction sphere, TV3 productions such as “Polseres Vermelles” (The Red Band Society), “Merlin” and “Nit i dia” (Night and Day) have met with great success in Italy, France, Germany, the United States and Latin America.
Regarding Documentaries, TV3 has also achieved a name for itself, receiving countless prizes both on the national and international stages. We offer a broad range of documentaries, including programs that have been broadcast by the BBC (United Kingdom), Arte (France and Germany), Yle (Finland) and Svt (Sweden), among other international televisions. As for Animation,TV3 boasts creative productions such as “Draw me a Story” and “The Triplets,” both of which have travelled the world, not to mention the series Pumpking Reports, a new production combining humor and adventure. All of these are examples of first-rate productions with universal values that meet with success wherever they are broadcast.
During 2018,TV3 will be launching new programs, among them a unique general interest docuseries titled “This is Art, focusing on universal works of art. In the fiction area, three new productions will be featured on this year’s broadcast grid: “Benvingut a la Família”, a dramedy centered around new variations on family relationships, with a healthy dose of humor; “Vida privada” (Private Lives), a period-piece mini-series displaying the decadence of a social class and the resurgence of another way of viewing the world; and last but not least, “Si no t’hagués conegut” (If I Hadn’t Met You), a romance/fantasy drama about love in parallel universes.
All imaginative concepts with new twists and quality guarantee.
