Leaders in viewership for 12 years running
TV3-Televisió de Catalunya is Catalonia’s* generalist public TV broadcaster.
TV3 is committed to offering its viewers socially relevant, quality programming. It has a well-earned reputation of maintaining high moral and ethical standards while supporting and promoting the Catalan culture and language, encouraging innovation and creativity and making full use of multiple resources and all available platforms.
TV3 (Televisió de Catalunya) is part of Corporació Catalana de Mitjans Audiovisuals, the leading communications group in Catalonia. It operates under the aegis of the Catalan Parliament and is financed both through public funding and advertising revenue.
(*) An area in north-eastern Spain, with a land area of 32,107 km2 and a population of over 7 million.For 12 years running, TV3 has been the most-watched television network in Catalonia by far. Last year it obtained a share of 14.0%, placing it in the lead during the time slots with the highest viewership, such as prime time and day time. As a result it is the leader of its geographic area, outranking other generalist TV channels which broadcast throughout all of Spain. These results reflect TV3’s attention to the tastes, interests and needs of its audience.
Viewers consider TV3 the channel they can most relate to, as well as the channel that produces the highest-quality programming (*1). This includes its fiction programs, which have always drawn wide audiences and consistently offer valuable entertainment thanks to TV3’s constantly fresh approach to subjects.
From the start, TV3’s documentaries have stood out because of their depth, choice of subject matter, and careful research and presentation. As a result, today TV3 is unique in its ability to program documentaries in prime time slots with leading audience results.
TV3’s news programs, internationally recognized for their innovative format and presentation, enjoy wide viewer support. They are considered Catalonia’s leading news source, and achieve audience numbers doubling that of the competition. Children’s programming and the spin-off activities both on and off screen are an excellent example of the social impact of our child-oriented television content.
TV3-Televisió de Catalunya inspires dreams and reflects realities, connecting with viewers and meeting their highest expectations.
(*1) GFK, TVC Department of Audience Studies in Catalonia.TV3-Televisió de Catalunya is the main driving force behind Catalonia’s audiovisual industry. It co-produced more than 46 audiovisual productions in 2021, including documentaries, fiction and animation. These included both television shows and films, and most were shown by the leading television channels and cinemas in the country. TV3’s contribution to the industry stands out in terms of both innovation and creativity.
Televisió de Catalunya broadcasts on six channels:
TV3 - The first channel, with general content.
It is addressed to the public at large and family audiences, with a broad range of programming and a strong news profile. TV3 is the channel of choice for the majority of Catalans./p>
33 - This channel offers diverse programming for specific audiences, focused on culture, knowledge and discovery. It is an open window to experimentation with new audiovisual languages and formats.
3/24 - A 24-hour news channel, respected not only for its thorough coverage and attention to local as well as international issues, but also for its constant innovation.
Super3 - A channel aimed at children and youth audiences, with its associated ClubSuper3 which boasts over 1.5 million members.
Esport3- Televisió de Catalunya’s sports channel, offering 24-hour access to sports events as well as nature- and adventure-related programs.
TV3cat- An international channel that broadcasts Televisió de Catalunya’s contents around the world via internet, cable, telephone line and mobile phones.
TTV3 has remained at the head of the most-watched channels in Catalonia. It outranks televisions that broadcast throughout Spain. It has a share of 14.0% —placing it 1.6% ahead of its closest competitor (2*)— and an average daily viewership of 1,860,000.
In studies on quality, viewers have once again chosen TV3 as their most highly valued network, with an average score of 8.5 out of 10 according to GfK’s qualitative panel (*3). Its news bulletins are also the best in the business, with twice the audience of other channels.
Also leaders online
TV3 - Televisió de Catalunya was also Catalonia’s leading online television network in 2021, in terms of both the number of viewers and the number of views. It had an average of 2.4 million exclusive users a month, and has been in the lead for 56 months in a row (*4). It also got more than 131 million views, 3.5% more than the year prior (*5). On the social networks, its number of followers continues to break records as more and more people use the group’s mobile apps and connected TV services. TV3’s success year after year consolidate the Corporació Catalana de Mitjans Audiovisuals as the leader of Catalonia’s communications sector.
TV3-Televisió de Catalunya keeps a constant focus on innovation and change. Part of the channel’s strategy is to be present on all platforms for content distribution, and to encourage a direct relationship with viewers. As a result, TV3’s profile on social networks remains prominent both inside and outside of Catalonia. Mobile phone apps and applications for connected TVs—especially those focused on videos and news—are widely popular in Catalonia. To reach the greatest number of viewers, TV3 is also accessible on the Internet through the TV3alacarta service via different platforms: the web, mobile phone and tablet applications, consoles, applications for connected TV and televisions with HBBTV.
Fonts (Source):TV3 has been adding new hits and awards to its roster for years. In fiction, productions like Polseres Vermelles (Red Band Society), Merlí or Nit i Dia (Night and Day) have been big hits in Italy, France, Germany, the US and Latin America. The format of Polseres Vermelles (Red Band Society) has been remade in more than seven different countries and languages, and Merlí is following in its footsteps with remakes in both Italy and France.
Many of our fiction productions and documentaries are already present on all SVOD platforms available in Spain. For a long time now, Amazon Prime and Filmin have offered TV3 productions to subscribers. But now, our products are also available on services like HBO MAX (which recently acquired Moebius) and Netflix, which includes series like Merlí, Benvinguts a la família (Welcome to the Family), Si no t’hagués conegut (If I Hadn’t Met You) and Les de l’hoquei (The Hockey Girls).
We’ve also left our mark in the world of documentaries, receiving countless awards at home and abroad. We offer a broad range of non-fiction productions, and prestigious networks like BBC (United Kingdom), Arte (France and Germany), Yle (Finland) or Svt (Sweden) have chosen some of them. One example is Crims (Crimes), a true-crime production that was already a big hit with viewers in Catalonia before it got excellent results on the Movistar platform.
As for animation, the co-productions we’ve taken part in are visible in a long list of countries: Canada, Finland, Germany, Portugal, Ireland, Italy, Belgium, Colombia and Argentina.
In 2021 and the beginning of 2022, fiction films with the participation of TV3 have gone farther than ever, achieving many prizes at home and abroad.
At the 72nd Berlinale, Alcarràs—a TV3 co-production—won the highest award: the Golden Bear. Our animation co-productions have also been well received at film festivals. For example, Josep was named the Best Animated Film at the 2022 César Awards, and the series Jasmine & Jambo won the Gran Prix at the Festival Écran Jeunesse.
Within Spain, the number of accolades received has also continued to grow. The most noteworthy were the 17 awards and 52 nominations received by five productions TV3 took part in at the 36th edition of the Goya awards.
Constant, meticulous work focused on innovation and the creativity of local talent are what have brought us international recognition.
Our commitment is to continue working with the utmost rigour and to face new challenges that inspire original, high-quality productions. This is our guarantee of success.
