Leaders in viewership for 10 years running
TV3-Televisió de Catalunya is Catalonia’s* generalist public TV broadcaster.
TV3 is committed to offering its viewers socially relevant, quality programming. It has a well-earned reputation of maintaining high moral and ethical standards while supporting and promoting the Catalan culture and language, encouraging innovation and creativity and making full use of multiple resources and all available platforms.
TV3 (Televisió de Catalunya) is part of Corporació Catalana de Mitjans Audiovisuals, the leading communications group in Catalonia. It operates under the aegis of the Catalan Parliament and is financed both through public funding and advertising revenue.(*) An area in north-eastern Spain, with a land area of 32,107 km2 and a population of over 7 million.
For ten years running, TV3 has been by far the most-watched channel in Catalonia. Last year it obtained the largest audience share in 7 years, remaining at the forefront of daytime and prime-time slots. It leads the audiovisual market in Catalonia, outranking other generalist TV channels which broadcast throughout all of Spain. These results reflect TV3’s attention to the tastes, interests and needs of its audience.
Viewers consider TV3 the channel they can most relate to, as well as the channel that produces the highest-quality programming (*1). This includes its fiction programs, which have always drawn wide audiences and consistently offer valuable entertainment thanks to TV3’s constantly fresh approach to subjects.
From the start, TV3’s documentaries have stood out because of their depth, choice of subject matter, and careful research and presentation. As a result, today TV3 is unique in its ability to program documentaries in prime time slots with leading audience results.
TV3’s news programs, internationally recognized for their innovative format and presentation, enjoy wide viewer support. They are considered Catalonia’s leading news source, and achieve audience numbers doubling that of the competition. Children’s programming and the spin-off activities both on and off screen are an excellent example of the social impact of our child-oriented television content.
TV3-Televisió de Catalunya inspires dreams and reflects realities, connecting with viewers and meeting their highest expectations.(*1) GFK, TVC Department of Audience Studies in Catalonia.
TV3-Televisió de Catalunya is the driving force behind Catalonia’s audiovisual industry. In 2019 it co-produced around 46 audiovisual projects including documentaries, fiction and animation. These are productions for both television and cinema that, in most cases, are shown by the leading television channels and cinemas in the country. TV3’s contribution to the industry has stood out in terms of both innovation and creativity.
Televisió de Catalunya broadcasts on six channels:
TV3 - The first channel, with general content.
It is addressed to the public at large and family audiences, with a broad range of programming and a strong news profile. TV3 is the channel of choice for the majority of Catalans./p>
33 - This channel offers diverse programming for specific audiences, focused on culture, knowledge and discovery. It is an open window to experimentation with new audiovisual languages and formats.
3/24 - A 24-hour news channel, respected not only for its thorough coverage and attention to local as well as international issues, but also for its constant innovation.
Super3 - A channel aimed at children and youth audiences, with its associated ClubSuper3 which boasts over 1.5 million members.
Esport3- Televisió de Catalunya’s sports channel, offering 24-hour access to sports events as well as nature- and adventure-related programs.
TV3cat- An international channel that broadcasts Televisió de Catalunya’s contents around the world via internet, cable, telephone line and mobile phones.
TV3 has remained at the head of the most-watched channels in Catalonia. It outranks televisions that broadcast throughout Spain with a 14.6% audience share, placing it 3.6 points ahead of its closest competitor(*2). 27 of its programs are also on the national ranking of the year’s 40 most-watched programs.
According to qualitative studies, TV3 continues to maintain its record from recent years. It is the generalist channel most highly-valued by viewers, with an average rating of 8.5 out of 10, according to the GFK program quality panel (*3). TV3’s news programs are also leaders, with double the audience of other channel’s news broadcasts. This year they maintained last year’s record, with a quality index of 8.6 out of 10, and they continue to lead the field in trustworthiness and impartiality.
Leaders on the Internet as well
TV3-Televisió de Catalunya was also named the leading web channel in Catalonia in 2019 in terms of both user numbers and video views. Single users have grown by 11% compared to the previous year (*4). Video views surpassed 125 million (*5), 13% more than the previous year. The number of followers on social networks continues reaching record figures (fem gràfic amb xifres exactes*), and a growing number use the group’s mobile apps. These successful results are repeated year after year, enshrining the Corporació Catalana de Mitjans Audiovisuals as a point of reference in the world of communication within Catalonia (*4).
TV3-Televisió de Catalunya keeps a constant focus on innovation and change. Part of the channel’s strategy is to be present on all platforms for content distribution, and to encourage a direct relationship with viewers. As a result, TV3’s profile on social networks remains prominent both inside and outside of Catalonia. Mobile phone apps and applications for connected TVs—especially those focused on videos and news—are widely popular in Catalonia. To reach the greatest number of viewers, TV3 is also accessible on the Internet through the TV3alacarta service via different platforms: the web, mobile phone and tablet applications, consoles, applications for connected TV and televisions with HBBTV.Fonts (Source):
Over the years, TV3 has received steady recognition for its programs. In the world of fictionThe Red Band Society, Merlí or Nit i dia have met with great success in Italy, France, Germany, the United States and Latin America.
As for documentaries, TV3 has also made a name for itself, receiving countless prizes both on the national and international stages. We offer a broad range of documentaries, including programs that have been broadcast by the BBC (United Kingdom), Arte (France and Germany), Yle (Finland) and Svt (Sweden), among other international channels. In Animation, TV3 boasts creative productions such as Draw me a Story and The Triplets, both of which have travelled the world. Also worth noting are the series Pumpking Reports and Bubble Bip, which combine humour and adventure. All of these are examples of first-rate productions with universal values.
2019 has been marked by Catalan series making it to an international stage. Welcome to the Family, If I Hadn’t Met You and The Hockey Girls have been seen all around the world thanks to Netflix. This success beyond our borders shows the universal nature of our content and the viability of our proposals, which, besides being imaginative and high-quality, know how to attract and connect with a wide range of audiences.