Homes en lloc de dones: retocar la publicitat dels 50 per denunciar el masclisme

"Vols dir que una dona ho podria obrir?" es converteix en "vols dir que un home ho podria obrir?". És el missatge d'un anunci de quètxup dels anys 50. L'artista i fotògraf libanès Eli Rezkallah l'ha retocat per mostrar un canvi de rol entre homes i dones. 

 

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling "their womanly duties". Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. "In a parallel universe" is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play - a conversation that we need to have, uncles. Check the rest of the project on my website @plastikstudios 2018 #timesup #elirezkallah

A post shared by Eli Rezkallah (@elirezkallah) on Jan 10, 2018 at 10:02am PST

I no és l'únic. L'artista ha penjat d'altres imatges al seu compte d'Instagram. Un altre exemple:

 

Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling "their womanly duties". Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison. "In a parallel universe" is a series of fictional images, recreated from real ads in the mad men era, that question modern day sexism: showing it through a humorous light to spark a conversation through role play - a conversation that we need to have, uncles. Check the rest of the project on my website @plastikstudios 2018 #timesup #elirezkallah

A post shared by Eli Rezkallah (@elirezkallah) on Jan 10, 2018 at 9:48am PST

L'artista està convençut que l'única manera que algunes persones entendran el que està malament és capgirant els rols imposats fins ara.

La mostra es titula es titula "En un univers paral·lel" i té fins i tot un vídeo de YouTube: