TV3 - Televisió de Catalunya is Catalonia’s generalist TV broadcaster.
TV3 is committed to offering its viewers socially relevant and quality programming with its well-earned reputation of maintaining high moral and ethical standards while supporting and promoting the Catalan culture and language, encouraging innovation and creativity, and making full use of multiple resources and all available platforms.
TV3 (Televisió de Catalunya) is part of Corporació Catalana de Mitjans Audiovisuals, the leading communications group in Catalonia. It operates under the aegis of the Catalan Government and is financed through public funding and advertising revenue.
For the last seven years, TV3 has been the most widely-viewed channel by Catalan audiences, a record for a TV broadcaster in Catalonia. It leads the audiovisual market within its territory, outranking other generalist TV channels which broadcast throughout all of Spain. These results reflect TV3’s attention to the tastes, interests and expectations of its audience.
TV3 is the chosen channel among Catalan viewers because they can relate to it and they consider it the most reliable in terms of the quality of its content (*1), including its fiction programs which draw wide audiences and consistently offer value entertainment. These first-rate programs reflect the work of a strong team of professionals with extensive experience in the international TV world.
TV3’s documentaries have always stood out for their depth, choice of subject matter, and careful reseach and presentation. Today, TV3 is the only European broadcaster that programs documentaries on its first generalist channel and in prime time, with excellent audience results.
The news programming, internationally recognized for its innovative format and presentation, has enjoyed wide viewer support from the start and is considered Catalonia’s leading news source with audience numbers doubling that of its competitors. Children’s programming and the spin-off activities both on and off screen are one more example of the social impact of our television content.
TV3-Televisió de Catalunya, generates dreams and reflects realities, connecting with viewers and meeting their highest expectations.
(*1) GFK,TVC’s Department of Audience Studies
TV3-Televisió de Catalunya, is the leading name in Catalonia’s audiovisual industry and also an important driving force in production in Spain as a whole. It finances approximately forty projects a year that include documentaries, fiction and animation. These are television and film productions which are, for the most part, broadcast by the main channels and/or shown in leading cinemas in the country and have international outreach as well. TV3’s inventive and creative approach places it at the forefront in the audiovisual sector.
Televisió de Catalunya broadcasts on six channels:
TV3 - The first channel, with general content.
It is addressed to the public at large and family audiences, with a broad range of programming and a strong news profile. TV3 is the channel of choice for the majority of Catalans.
33 - This channel offers diverse programming for specific audiences, focused on culture, knowledge and discovery. It is an open window to experimentation with new audiovisual languages and formats.
3/24 - A 24-hour news channel, respected not only for its thorough coverage and attention to local as well as international issues, but also for it’s constant innovation.
Super 3 - A channel targeted to, and a favorite of, children and youth audiences, with its associated ClubSuper3, boasting over a million members.
Esport3 - Televisió de Catalunya’s sports channel, offering 24-hour access to sports events as well as nature- and adventure-related programs.
TV3cat - An international channel that broadcasts Televisió de Catalunya’s contents around the world, via Internet, cable, telephone line and mobile phones.
TV3 has led the field of the most-watched channels in Catalonia, outranking televisions that broadcast throughout the Spanish territory. TV3 had a 11.4% audience share in 2016, (*2).
According to the GFK program quality panel (*3), TV3 is the most highly-valued generalist channel with an average rating of 8.3 out of 10, which is an increase over the past years and establishes a new record of quality programing. As has been the case year after year, the news reporting received the highest rating of 8.4 out of 10 for credibility and trustworthiness.
On the Internet
The TV3 and Catalunya Radio website closed 2016 with an average of 2.5 million unique users, 15 million page views, 6.6 million video views and 1.3 million audio plays, according to Adobe Analytics data. The number of followers on the social networks also reached record numbers: 4.6 million through Facebook and 2.8 million on Twitter, and 454,000 YouTube subscribers. The group’s mobile apps have been accessed monthly by over 442,000 active users with 4.1 million launches per month.
TV3-Televisió de Catalunya constantly stays on top of changes and developments in the communications sector. An important part of the channel’s strategy is to be present on whatever new platform that appears, thus encouraging further distribution of its programming and an ongoing and direct relationship with its viewers. As a result of this strategy, TV3-Televisió de Catalunya’s profile and that of its programs on the social networks grow significantly every year. The mobile phone apps and applications for connected TVs—especially those focused on videos and news—are widely popular in Catalonia. With the aim of reaching the greatest number of viewers TV3 is also accessible on the Internet through the TV3alacarta service via different platforms: the Web, mobile phone and tablet applications, consoles, applications for connected TV and televisions with HBBTV.Source:
TV3 is number 1 in documentary production for which it has received recognition and countless national as well as international awards. The Oscar-nominated documentary “Balseros,” is a case in point of a TV3 documentary that has traveled to over 25 countries. We offer a broad range of documentaries, including programs that have been broadcast by the BBC (United Kingdom), Arte (France and Germany), Yle (Finland) and Svt (Sweden), among other international televisions.
TV3’s fiction programs have sparked the interest of countries such as Germany or Italy which acquired the format rights for “Polseres vermelles” (The Red Band Society) that met with great success when broadcast on its first channel, RAI 1. Steven Spielberg’s Amblin Productions and ABC Studios also aquired the format for the U.S., and the series was broadcast on the Fox channel. Likewise, the series Merlin caught the attention of distributors and broadcasters from around the world and, in 2016 the series was broadcast on the Spanish channel and in 2017 be accessible throughout Latin America on Netflix.
Buyers of our fiction productions include broadcasters in Spain, Germany, Austria, France, Hungary, Finland, Sweden, Ukraine, China, Taiwan, Poland, and Mexico, among others.
TV3 has, from the start, placed close attention to productions targeted to children and youth audiences. The creative twist of “Draw me a Story” has attracted young audiences around the world and received numerous prizes. “The Triplets,” “Lucky Fred” and “Dr. W” are additional examples of first-rate productions with universal values that meet with success wherever they are broadcast.